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Identity and app2026

WaterVamp

A hydration tracker that flips every other one on its head: no clinical white, no plant to water, but black, blood red, a chibi vampire and a lot of humor. Another app I coded for myself.

ClientPersonal project
RoleIdentity, illustration, app, copy
ScopeBrand and product
IdentitéMascotteApp iOSIllustrationCopywritingDirection artistique
Logo WaterVamp, un vampire chibi dans une forêt sombre

The project

A water tracker that isn't afraid of the dark.

I was after an app to drink more water. All I found were clones: white background, clinical blue, doctor's office vibe, and sometimes a little plant to water for the guilt. All alike, all forgettable.

WaterVamp does the exact opposite. Black, blood red, crypt purple, a chibi vampire for a coach and a humor that never takes itself seriously. Drinking water becomes an immortal's ritual: « Drink water. Stay immortal. »

Mascotte vampire chibi de WaterVamp entourée de chauves-souris

The mascot

A chibi vampire, not a plant to water.

Where others hand you a plant that wilts if you forget to drink, WaterVamp gives you a tiny adorable vampire, red cape and milk fangs, escorted by his bats. He reacts to every sip. Impossible to resist, even harder to let down.

Trois écrans de l'application WaterVamp : accueil, suivi et objectif

« Track your blood », nightly goal, an inner vampire to hydrate: water tracking, rewritten gothic.

Illustration humoristique : le vampire chibi trinque à l'eau avec un autre personnage au bar

The tone

Water, but with fangs.

Everything is written tongue in cheek. The reminders whisper « Drink now, haunt later », the app swears « it's just water, probably », and the vampire happily toasts with other cult villains. A health nudge sticks far better when it makes you smile.

Icônes de boissons de WaterVamp : eau, café, thé, jus, lait, boisson énergisante, potion, Gothic Soda

Water, tea, dubious potion or Gothic Soda: every drink has its icon, duly dipped in the brand's ink.

Palette

0

languages, from French to Japanese

0

dark achievements to unlock

0

fill styles, up to the coffin

0

plants to water, promised

Delivered

  • Identity and chibi vampire mascot
  • iOS app (App Store)
  • Illustrations (drinks, achievements, screens)
  • Dark themes and light mode
  • Copy and notifications with dark humor
  • « Sang Royal » premium subscription

Drink water. Stay immortal.

WaterVamp · Motto

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