IPSÉITÉ
A French watch house carried almost end to end: the logo, the entire custom e-commerce site (no Shopify), the watch configurator, the product photography, the 3D and the social media. My biggest project, from 2024 to 2026.
The project
A watch house, almost all from a single hand.
IPSÉITÉ is a French watch brand. The name says it all: ipseity is what makes you you, and no one else. A house built on a single idea, carried for two years, from 2024 to 2026.
The logo and its variations, the entire custom-coded e-commerce site (no Shopify at all), the watch configurator, the business cards, the product photography, the 3D renders and the Instagram visuals: almost everything went through my hands. My largest project.
The identity
A dragon, a serif, three colors.
At the top, a dragon with spread wings: power, rarity, something you keep and pass on. Below, IPSÉITÉ in serif capitals, ÉLÉGANCE as a subtitle, and a nod to the flag, blue and red, for the pride of made in France.
The dragon shrinks into a monogram for small formats, sits at twelve o'clock on the dials, is engraved on the buckle and seals the certificate. One signature, from the favicon to the presentation box.
Palette
The watch
Two lines, a thousand faces.
Two collections hold the catalogue. The Distinction, automatic, sunburst dial and polished steel case. The Réminiscence, quieter, designed like a classic you only notice at second glance. Midnight blue, forest green, powder pink or matte black: the dial changes, the character stays.
Each watch is imagined and assembled in France, delivered in a black box with certificate, warranty and tool. A piece, not just an accessory.
The photography
Photographing a watch means photographing light.
Every product visual is mine. On the wrist, on a book, in low light to catch the lume: you frame tight, tame the reflections off the steel and let the dial do the rest.
Made in France
From bare dial to wrist.
Before the photo, there is the workshop. The dials arrive bare, sorted by shade, before they receive hands and indexes. Showing this step proves the brand promise: here, watches are genuinely assembled, not just badged with a name.
The 3D
Every part, modeled before it existed.
For the site and the configurator, I modeled the watch in 3D, component by component: the case, the dial, the hands, the bracelet, the caseback. Enough to show every combination in its best light, without pulling out the camera for each variant.
The configurator
The watch, in your image.
This is the heart of the brand: a configurator to compose your own watch. Case, dial, hands, bracelet, each choice combines live on the 3D render. Ipseity is no longer a concept, it becomes an object you wear on your wrist.
The site
A full shop, hand-coded.
The site is no dressed-up theme. Home, catalogue, product pages, configurator, style quiz, philosophy page, account, cart and checkout: everything is custom-coded, bilingual, with no Shopify or off-the-shelf CMS. A real online shop, cut for the brand.
Print and packaging
What remains when the screen goes dark.
A watch brand is also touched. Double-sided business cards, a QR on the back and that line that plays with time: 'It is time to take pride and move to action.' Then the black box, the certificate of authenticity, the warranty and the gift card, all struck with the dragon.
The communication
Keeping the brand alive between drops.
On Instagram, the brand never sleeps. 'coming soon' teasers, Black Friday week, collab giveaways, a site redecorated for Christmas, tight graphic close-ups: stories built to keep desire alive, often in English to reach wider.
imagined and assembled in France
dial colors, from midnight blue to pink
collections, Distinction and Réminiscence
studio, from logo to online shop
Delivered
- Logo, dragon and variations
- Identity and tricolor
- Custom e-commerce site, no Shopify
- Watch configurator
- Product pages, style quiz, philosophy
- Product photography
- 3D renders, watch and components
- Double sided business cards
- Box, certificate, warranty, gift card
- Instagram stories and visuals
“It is time to take pride and move to action.”
IPSÉITÉ Élégance · Brand signature
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