Purexo
The full identity of a cleaning company: a fox for a mascot, a soft shade of blue, and a business card as clean as a polished window.
The context
Cleaning has a bad reputation, graphically.
Cleaning company logos all look alike: a water drop, a loud green, three bubbles and done. Purexo wanted the exact opposite. A soft, warm image that earns trust before the first sweep of the mop.
The mascot
A fox, because it is spotless.
The fox is one of nature's tidiest animals: it spends a good part of its day grooming. Hard to find a better ambassador for a cleaning brand.
Ours has a white coat, a clever nose and a mop always within paw's reach. Friendly enough to reassure, serious enough to be trusted with your premises.
Palette
The logo
A logo that gleams, a letter that stands alone.
The Purexo wordmark is treated like a freshly polished surface: pearly gradient, navy outline, a little glint on top. Next to it, a starred P works as an icon for avatars, the favicon and anything too small for the full word.
The business card
Front, back, not a wrinkle.
The front carries the mascot at work and the brand promise. The back lists the services and the contact, no clutter. A card that breathes, like a surface just wiped clean.
Delivered
- Primary logo and its icon version
- Fox mascot
- Blue and white palette
- Double sided business card
“Cleanliness is our signature.”
Purexo · Brand signature
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