Virginie Bouyssou
The full identity of a wellness practitioner: a soft chibi character, a business card and a website in her image, calm and reassuring.
The identity
Putting a face on gentleness.
Virginie mostly welcomes women, at home, for gentle treatments. Her image had to breathe calm and closeness, far from the sector's sterile visuals, yet never look amateur.
Hence a character rather than a cold logo: Virginie as a chibi, cup in hand, leaning on her treatment chair. A warm wink that makes her recognizable everywhere, from the card to the site.
Palette
The business card
Front and back, all soft curves.
The front puts the character forward, with the name spelled out and the number in large type, so calling takes no effort. The back sorts the treatments by family, each with its own pictogram, a QR code and the links. Readable at a single glance.
Front and back: the character, the treatments, the contact.
The website
A site as gentle as her treatments.
The site carries the palette and the character, and lays out the treatments one by one: foot reflexology, lymphatic drainage, bespoke massages and the rest. One page per treatment, a bio, reviews, an FAQ, and the promise running through it all: take care of yourself, differently.
The home page: the tone is set at first glance.
Each treatment has its own page, clear and reassuring.
Delivered
- Identity and chibi character
- Double sided business card
- Full website (treatments, bio, reviews, FAQ)
“Take care of yourself, differently.”
Virginie Bouyssou · Wellness practitioner, naturopath
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